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Write a Letter to the Editor

Wal-Mart's Sustainability Swindle

Wal-Mart has been touting its role as an environmental leader since 2005, when it released it's three point plan for sustainability. Since then, Wal-Mart's global CO2 emissions have risen significantly, and Lee Scott has made the frank admission "We are not green."

We need you to help set the record straight in the media. Write your local media outlets today, and tell them about Wal-Mart's "Sustainability Swindle."

Please write a letter to the editor today:

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Step 2 - Write your message

Writing Letters to the Editor

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Subject:

Your Letter:

The reports of Wal-Mart's green business model are greatly exaggerated.

Three weeks ago, Wal-Mart unveiled a new Earth Month "merchandising and marketing campaign" in an official press release.  While Wal-Mart claims the marketing blitz "takes 'going green' mainstream," the campaign's keystone is a massive buy of print advertisements, weighing in at nearly one third of a billion pages.

I don't believe a mountain of wasted wood pulp celebrates the spirit of Earth Day.  Wal-mart's recent ad buy flies in the face of its promise to produce "zero waste."  It seems clear that Wal-Mart's "Earth Month" promotion is just one symptom of a broader problem—Wal-Mart is greenwashing, and it is getting away with it.

In spite of all the "green" hype at Wal-Mart, the company's business model presents serious environmental shortfalls.  The long-anticipated Wal-Mart sustainability report cited a significant global increase in CO2 emissions in 2006, after the company's green campaign began.  Even worse, at a recent conference, Wal-Mart's CEO Lee Scott flatly declared "we are not green" to an audience of economists.  Despite these facts, Wal-Mart continues to generate positive headlines with it's enviro-marketing.

I agree with Mr. Scott.  Wal-Mart is not a green company.  I, for one, would welcome a serious investigation of Wal-Mart's performance as a steward of the environment.

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